As of 2025, the average handbag collection size among American women has evolved, influenced by changing fashion preferences and generational behaviors. Here’s an overview:​
Average Number of Handbags Owned
      • Historical Data: In 2013, the typical American woman owned approximately 11 handbags, purchasing more than two new bags annually.Grand View Research+2qz.com+2wbkr.com+2

      • Recent Trends: While specific figures for 2025 are limited, recent studies indicate a shift in handbag ownership patterns:

      • Older Women (35 and above): Over 60% consistently carry handbags for various activities, suggesting they maintain or even expand their collections.circana.com

      • Younger Women (18 to 34): Only 39% always carry a handbag outside of work or school, indicating a potential decline in handbag ownership within this demographic.circana.com

Market Insights
      • Revenue Projections: The U.S. handbags market is projected to generate $13.15 billion in revenue by 2025, with an anticipated annual growth rate of 0.81% from 2025 to 2029.statista.com

      • Luxury Segment: The women’s luxury handbag market in the U.S. is expected to reach $14 billion by 2025, reflecting sustained interest in high-end products.visionmonday.com

Factors Influencing Handbag Collections
      • Generational Preferences: Younger consumers are gravitating towards functional, hands-free accessories like backpacks and fanny packs, impacting traditional handbag sales.circana.com

      • Economic Considerations: Economic factors, including disposable income and debt levels, influence purchasing behaviors across different age groups.qz.com

In summary, while older American women continue to value and invest in handbags, younger demographics are redefining accessory trends, leading to a dynamic and evolving handbags market in 2025.